— When it comes to the world’s most popular shoes, the ones we buy and wear, there’s a lot of debate about which are the best.
And that debate has been stoked by the popularity of Nike’s Air Max 1 and Nike’s Converse Chuck Taylor.
But for some buyers, the debate may be overstated.
They believe Air Max and Converse have been more popular in the past five years than they were in the years immediately before.
Nike’s new Air Max X and Concept have proven popular, but the other shoe has been more divisive, said Robert Schmitt, a senior footwear analyst at Kantar Worldpanel ComTech in Germany.
Converse has had a strong year, especially in its shoe offerings.
It’s also selling well.
But its Chuck Taylor, which launched last year, is not as popular as some expected, and it’s been one of the most disappointing shoes of the year.
The Nike Air Max is one of several high-end sneakers to have been made in China.
It is the most expensive shoe in the world, selling for $300,000.
But it was not popular in China, where shoes cost $100, and the Chinese government restricts shoes to a certain size and a certain price range.
In China, sneakers are usually sold in bulk, said Andrew Schmalfeld, a research associate at Kantars Converse China research firm.
In China, Converse and other shoe companies have been trying to make shoes that have more appeal in Chinese consumers, said Michael Hsieh, a footwear analyst with The NPD Group in Los Angeles.
That means they’re trying to appeal to a Chinese market that has traditionally been very conservative with buying and wearing.
Nike’s AirMax 1 and Convection Chuck Taylor are among the most popular sneakers in China in the five years that Kantar tracked sales.
They are among only four high-profile shoes in the shoe category to have sold over 10 million in China during the year, according to Kantar.
The Chuck Taylor was first introduced in 2017.
It sold out before it could be offered in the United States.
But the Air Max has proven a more popular shoe.
In 2019, the AirMax X was also released.
The Nike Chuck Taylor sold about 8 million in its first year in the U.S. In 2020, it sold 3.2 million.
Hsieh said that Nike’s Chuck Taylor has the potential to be a big seller in China because of its premium feel.
But that’s also partly because it is more comfortable, said Schmalk.
The AirMax was the only shoe that had a “sport” option on the AirTec smartwatch, which is more of a casual watch than an everyday shoe.
But, the shoe is very casual, Schmoll said.
Nike has been expanding its product offerings, including a high-tech Nike Zoom Air cushioning shoe that will go on sale this year.
Nike is also adding a high heel, a cushioning sneaker that goes on sale in the summer.
Nikes Chuck Taylor is a high ankle shoe, which fits well for running, said Hsiey.
The shoe is also more comfortable than other high-tops, Hsiee said.
But Nike is still working on a high midsole, which will be more comfortable for walking.
The Converse Converse AirMax is the third most popular shoe in China after Nike’s Jordan X and Adidas’ Converse Boost.
But Converse has sold fewer than 1.3 million pairs worldwide in the last five years, according.
The Chuck Taylor and Convertible Chuck Taylor were both the most-popular shoes for the first time in China between 2014 and 2019.
In the year prior to the Chuck Taylor’s release, the Chuck Taylors were the most successful sneakers in the market.
The Converse sneakers also are the most common shoe in North America, according To Be Continued.
Hsi, a global brand consultant, said Nike is trying to capitalize on its success in China with more low-cost sneakers.
The other shoe in Converse’s top 10, Nike’s Zoolander, is an affordable sneaker with a lower price tag than the Chuck Tapes, but it has been a popular shoe with consumers in the Middle East and Africa, where the Chuck is much more expensive.
Hsiehs Converse Zoolanders are also a good seller in Africa.
But the Chuck, like the Converse, is a low-end shoe, said Steve Cram, president of Nike Retail in New York City.
“It’s not the kind of shoe that you buy to go out and buy some expensive sneakers,” Cram said.
“It’s just a good pair of shoes for casual wear.”