Reno is a jewellery store in Mumbai, India.
The shop has been running for more than a decade and has grown into a chain of more than 500 stores across the country.
Its main rival is the Bajaj jewellers, but both of them have been around for decades.
One of the biggest brands in Reo is the jewellery collection of Vashishth Bajaja, who runs a jewellings outlet in the city, as well as in New Delhi.
Bajaiya, who is known for his large jewellery collections, started selling Reo consignment stores in 2000.
His store in the western part of the city has a variety of brands, including a large collection of designer brands.
He says that the range of the Reo brand is limited, so it makes sense to be selective.
“We do not want to compete with brands like Versace or Louis Vuitton,” he said.
A number of other shops in Mumbai have similar exclusivity policies.
“There are no other shops like this in the market,” said Shobha Jain, managing director of the Baja jewellery shop.
Jain said that he has been selling Reos for over five years, and has never seen any problem.
The store has been in operation for a long time, but its expansion has been slow.
“I have been in business for more years than one,” said Bajaji.
In 2013, the store opened its second store in Delhi, and in 2014, it opened its third store in Ahmedabad.
“The shop was a success and we have been here for more, but the growth has slowed down.
We have to start again with our next store in Nagpur, and we plan to open one store in Chandigarh too,” he added.