It is the latest example of how fashion consignment is changing and how consumers are increasingly willing to shop online.
The industry has been on the up for years but with the popularity of online shopping, it is starting to see more online shops, like online fashion consignments, pop up, says Victoria Smith, chief executive of online retailer Fashion Centres.
“People are more willing to go shopping online and you have more options for your items to be bought online,” Ms Smith says.
“I think it’s really going to be a real boon to the fashion consigned, and that’s why I think online shopping is going to become more important in the future.”‘
Fashion-forward’ fashion The most popular online shopping platforms are also the most likely to attract brands to consignment.
Consignment retailers like Urban Outfitters and ModCloth are already taking a big interest in the trend, which they believe will create more money for brands.
Ms Smith says she is always looking to get more value out of her shoppers.
“You need to look for brands that you know have the right brands and the right fabrics and the brands that are going to sell,” she says.
She says she has noticed a rise in brands that have an online presence, like Dermot O’Leary and John Lott.
“They’re very successful online brands and they’re just a lot more creative, they’re a lot happier to have a social presence,” Ms Sayers says.
The trend is not restricted to the big name brands.
It has also seen fashion consigning companies like Victoria Smith’s Fashion Centrals.
Ms Sayers is excited about the opportunity for designers and designers to work together, rather than having to work on one project at a time.
“If you look at a lot of fashion consIGNs, they will all be working on the same projects together,” she explains.
“It makes for a better experience and it’s better for all involved.”
Consignment can be seen as a way to diversify the supply chain.
“There is a lot that goes into it, but it is a way for designers to get a bigger part of the supply of their clothes,” Ms O’Learys co-owner John Lellis says.
Ms Lelliss says the trend has already shown its benefits to retailers, who are able to buy a greater number of items on consignment sites.
“We have seen it benefit retailers like ModCloths, so we have seen that trend going in the right direction,” she adds.
“A lot of times, brands are trying to sell to online shoppers and to consigners and so there are a lot people who will benefit from that.”
Ms Smith agrees, saying it is good for the industry.
“Consignment has really made this business a lot better for retailers,” she said.
“When they sell a lot online, they can get the freshest and best products.”
Follow the latest fashion news from ABC News and The Sydney Morning Herald