In the fall of 2016, a woman in the United States asked a friend for help finding a wedding dress that fit her body.
It wasn’t long before the woman and her friend were looking for something to wear on a wedding day.
She had an idea.
“I’m a girl,” she said.
“Do I have to find something to make me look good?”
The woman thought for a moment, then came up with an idea: she could try selling her dresses on consignment sites.
“If you can get a deal on a dress that suits you and your body, it’s worth it,” she told the friend.
“It’s worth a lot of money.”
The friend, who is now a fashion designer, took the woman’s idea and began selling dresses online.
Within a year, the woman had sold more than 10,000 dresses.
She was earning nearly $5,000 a week.
“For some people, it is really easy to get a dress to sell,” she says.
“But for others, it takes more work and they are not getting the value of what they are getting.”
A lot of people don’t realize how much work it takes to sell dresses online, says Rachel Hensley, a marketing professor at Indiana University who studies online fashion trends.
“You’re not getting any commission, you’re not making any money,” she explains.
“The dress isn’t being sold in the store, it has to be in your inbox, and then it has got to go through an intermediary to get sold.
The dress has been on Hensly’s desk for about six months now, and it’s gotten more and more expensive every day. “
That’s all it takes.”
The dress has been on Hensly’s desk for about six months now, and it’s gotten more and more expensive every day.
“People are very good at looking for deals online, and they’re really good at understanding how much money you’re going to make if you get a good deal,” she adds.
“What people are doing is making a very quick profit.”
It took her a year and a half to earn about $500 per dress.
“This was a really big deal for me, because I was like, ‘Wow, this is crazy.
I’ve never done anything like this,'” Hensle says.
While Henslie has been selling her gowns online for about a year now, the trend is quickly spreading to the fashion industry.
For some, it can be financially rewarding, but others are struggling to find enough dresses to sell.
“There is a real lack of affordable dress choices,” Hensie says.
The fashion industry is starting to see a trend of more and better dresses for sale online, but it’s not always easy to find a good price.
“They have to be super tight, and really fit you,” Hentsley says.
Hensleys clothing business has had a bumpy road.
After being featured in The Atlantic and The Huffington Post, she had to change the way she sells her dresses online in order to stay afloat.
Now, she’s focusing on creating the most unique dresses for women in her niche.
Hentsleys first dress, which she sells on her website, was designed by a friend, and she has sold more of her dresses through her site than any other designer.
“My goal with the dresses is to make sure that every woman in my business has a beautiful dress that is going to be an absolute delight,” she tells me.
“Because if you’re in a hurry to go out, you can’t be able to wear it.”
Henslyn’s dress has gotten so popular that she recently decided to make it available for people to buy for free on her site.
“In order to have a good business, you have to have great ideas,” she points out.
Hinsley has started selling dresses on her own site, too, but she’s not the only designer working on a similar model.
“Everyone is doing it,” Hinsleys partner, Amanda Crenshaw, says.
Crensley says that she thinks the current trend is a big one.
“We’re seeing so many people on this,” she notes.
“All the different things people are talking about are making this so much more popular than it has been in a long time.”
Crenshaws new dress has become a hit, and customers are flooding her website with requests for more dresses.
Crendshaws success has led to some of her customers coming forward to say that they are looking for the same dresses.
“Some of these women are not really looking for a traditional dress,” Crenshews partner says.
So far, there are at least two other designers who are doing similar things.
The first is Yves Saint Laurent.
The French designer is selling dresses at wholesale prices online